{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Path for Growth","title":"Relationships Over Transactions: Understanding the Marketing Flywheel with Trey Sheneman","html":"","width":"100%","height":180,"duration":2496,"description":"What once worked for marketing has stopped working today. But the good news is, relational approaches will win out over the transactional every time. In this episode, Trey Sheneman joins Alex to break down his 5A Flywheel for effective marketing. He explains the key question you need to answer for customers at each stage, and he also provides a state of the union for today’s marketing and sales landscape.Episode Recap:The things that worked for marketing 5 years ago won’t work todayFunnels are over, and flywheels are the futureEffective marketing is relational, not transactional5 Stages of the Marketing Flywheel1. Awareness: What are my options?2. Attraction: Why are you the best of the options?3. Acquisition: Can you write an offer you can actually deliver on?4. Activation: How will I use the product or service now that I’ve bought it?5. Advocacy: Who else do I know that needs to know about this solution?Resources:Follow the podcast on Apple or SpotifyTry Path for Growth 1on1 Coaching Free for 14 DaysDownload the Free Reading GuideRegister for Our One-Day Experience in Newark Herald Website Connect with Trey on LinkedIn  Join Path for Growth on Instagram and Facebook","thumbnail_url":"https://img.transistorcdn.com/IIGlhIcXs9GmjlL-ZDR_aUxRZEyk9zbAveTfG_FoQ0Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMmY2/Y2U4MjJhMTE5MzFh/MjA5ZGQxYTllYjA0/OTI5Yy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}