{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — May 22, 2026","html":"","width":"100%","height":180,"duration":435,"description":"The FMCG Marketing Daily — May 22, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• Nestlé is fighting a live brand credibility battle over its infant formula recall, and how it handles this public rebuttal will define its trust equity with the most risk-averse consumer segment there is.\n• Carlsberg is betting that Malaysian consumers' appetite for 'authentic Chinese brands' can turn a regional Chinese beer into a pan-Asian growth vehicle — a brand internationalisation playbook worth watching.\n• Zevia is doubling down on its 'radically real' brand platform at exactly the moment when clean-label soda challengers are under pressure to prove they can scale marketing without losing their authenticity edge.\n\nFun fact: The average supermarket loses roughly 1.3% of total revenue to shoplifting annually, but studies show that self-checkout lanes have a shrink rate nearly three times higher than staffed lanes — a gap so significant that some retailers like Booths in the UK have removed self-checkout entirely and seen customer satisfaction scores jump immediately after. For brand managers, this matters because high-shrink categories near self-checkout are quietly being relocated or locked up, reshaping where your product can even live in-store.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}