{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Podiatry Marketing","title":"The Most Underused Marketing Tool in Your Podiatry Clinic: The Receipt","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/86a1b8bd\"></iframe>","width":"100%","height":180,"duration":998,"description":"In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss using clinical receipts as an underused marketing tool in a podiatry clinic. Tyson explains that receipts already have unused space, so clinics can add one short, clear, memorable message to educate patients about services they may not know you offer (e.g., children’s foot care, running assessments, shockwave therapy), avoiding confusing “catalog-style” lists.\nHe recommends rotating the message like a mini campaign—typically running proven messages for 6–8 weeks and testing new ones for at least two weeks—adjusting quickly if there’s no traction, and only promoting services you want to grow.\nThey also suggest using color printing to grab attention, promoting specials on retail products, reinforcing the clinic website look, and applying the same idea to invoices, appointment cards, emails, treatment plans, and packaging, emphasizing consistency once you start.\n✉️ Contact: jim@podiatrygrowth.com","thumbnail_url":"https://img.transistorcdn.com/SFey6gWAGHHkGJeindvRQVHk-y5D67HhAAE_oS3R8lQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3MTY2LzE2NDEy/NjQyMzUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}