{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros","title":"Episode 67 - Paws, Click, Convert: Email Marketing Tips for Pet Pros","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/86bfd0bc\"></iframe>","width":"100%","height":180,"duration":2558,"description":"📩 Email is NOT Dead – Why Pet Pros Need to Hit Send!\n\nIf you think email marketing is old news, think again! In this episode, we’re proving that email is one of the most powerful tools in your pet biz toolkit. 🐾💻\n\nSherry and Carly are breaking down exactly how consistent email marketing can drive serious sales—yep, we’ve seen it firsthand! We’re sharing:\n\n📩 How to build an email list that actually works (hint: start at checkout!)\n📩 Lead magnets that attract customers & keep them engaged\n📩 The 80/20 content rule – How to keep emails fun, valuable, and NOT just another sales pitch\n📩 Why segmenting your list = better engagement & more $$$\n📩 How to repurpose content like a pro (work smarter, not harder!)\n📩 Community building through email – making customers feel like VIPs\n📩 ChatGPT & other tools to make email marketing easier than ever\n\nIf you’ve been sleeping on email marketing, this is your wake-up call! Hit play and get ready to level up your email game! 🎧🐶💡\n\nConnect with the Pet Shop Girls!\nFind us everywhere: https://linktr.ee/petshopgirls\n\nConnect with Carly (House of Paws):\nhttps://www.instagram.com/houseofpawsboutique\nhttps://www.tiktok.com/@houseofpawsboutique\nhttps://www.facebook.com/houseofpawsboutique\n\nConnect with Sherry (Odyssey Pets):\nhttps://www.facebook.com/odysseypets\nhttps://www.instagram.com/odysseypets\nhttps://linktr.ee/odysseypetsdallas","thumbnail_url":"https://img.transistorcdn.com/UJZFmGUoy28EkZrHPd2qNSdeUjlOYpmvTtmqFq_M8tk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YmQ2/MjJkYmQxMjE3NTkz/OWMxYmMzYmE3Nzkw/MTM2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}