{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Analyze Customer Research to Create Great Copy (3 Steps)","html":"","width":"100%","height":180,"duration":3367,"description":"What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?\nMy guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies.\nIn this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between\nTopics covered:\nHow good customer research is not just research for research sake\nThe benefits of review, and testimonial mining\nThe consequences of not doing effective customer research\nHow changing just a few words can make your copy more vivid\nWhat to look for in negative competitor reviews\nHow to translate all the data you collect into one page of copy\nWhy focusing purely on current customers is a big mistake\nThe principles and practicalities of writing good copy\nHow all writers are different and there’s no one way of writing\nThe questions to ask yourself as you read through your copy\nResources mentioned:\nCase Study Buddy\nHubspot\nWP Engine\nScott’s Cheap Flights\nBenevity\nTraffic Think Tank\nDeputy\nClockspot\nG2\nCapterra\nMade to Stick: Why Some Ideas Survive and Others Die - Chip Heath\nNever Lose a Customer Again - Joey Coleman\nThe Ultimate Sales Letter - Dan Kennedy","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}