{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Performance Delivered","title":"How to Measure Marketing Effectiveness and Align on KPIs with Grant Johnson","html":"","width":"100%","height":180,"duration":1545,"description":"Grant Johnson on How to Measure Marketing Effectiveness and Align on KPIsEpisode of Performance Delivered – Insider Secrets for Digital Marketing Success\nIn this episode, Steffen Horst chats with Grant Johnson, Chief Marketing Officer at Chief Outsiders, about how companies—especially mid-market B2B SaaS brands—can better define, measure, and optimize their marketing performance.\nGrant shares his Marketing Performance Assessment framework, which helps companies evaluate their effectiveness across three key areas: market presence, brand strength, and pipeline health. With over 20 years in the marketing world and seven exits under his belt, Grant breaks down how to align on KPIs, prove value to leadership, and make data-driven decisions that lead to measurable growth.\n🔍 Key topics include:\nThe problem with vague or shifting KPIsHow to define the right marketing metrics for your teamUsing assessments to uncover quick wins and long-term gapsWhy GenAI changes the game—but doesn’t replace strategyHow marketers can respond to pricing pressure from AI adoptionThe link between alignment, creative, and consistent pipeline generation\nWhether you’re a marketing leader, founder, or agency partner, this episode offers clear advice for improving performance and building trust with the C-suite.\n🎧 Listen now and learn how to bring focus, structure, and results to your marketing efforts.","thumbnail_url":"https://img.transistorcdn.com/vnS29t4r5WROVgKOj8eawpVf7WhLuOOPwL94dPdp3Oo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOWEz/MDA3OWQzNjM0ZWY1/YWJhNjlkNmYwYWMz/Njc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}