{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Office Hours: Events Are Fake Marketing","html":"","width":"100%","height":180,"duration":524,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into how to turn restaurant events into true profit centers instead of simple marketing stunts. I explain why events should be treated as products with clear margins and measurable results, and how that mindset shift can transform your bottom line. I walk through the systems I use to plan, price, and evaluate events so they drive both revenue and brand loyalty.  TakeawaysEvents should make money twice: at the ticket sale and through repeat customers.A great event is a product with a defined cost and profit margin.Hope is not a strategy; measurement is essential for success.Predictability in events leads to increased profitability.Full rooms do not guarantee profit; focus on fat margins instead.Every event should have a clear conversion goal.Delete 'awareness' from marketing vocabulary; prioritize revenue.Audit past events to understand profitability.Create a 12-month event calendar with repeatable, profitable events.Reprice events for margin, not just fill rate.Chapters00:00 Introduction to Restaurant Marketing Strategies01:50 Transforming Events into Profit Centers05:44 Actionable Steps for Event ProfitabilityIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}