{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Did Coca-Cola take the 'fridge cigarette' | McCormick Plans Secondary London Listing After | Hanes embraces risqué marketing in creative","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/870c7d63\"></iframe>","width":"100%","height":180,"duration":375,"description":"The FMCG Marketing Daily — July 24, 2026\n\nIn this episode:\n• Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography.\n• The post-merger operating structure McCormick is revealing today signals how a newly enlarged FMCG giant plans to manage brand architecture across a vastly expanded portfolio.\n• Hanes is deliberately breaking from its safe, functional positioning with a provocative creative pivot — a bold bet that a commoditised basics brand can buy cultural relevance through tone alone.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}