{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Money Part of Private Practice (Heard Business School)","title":"How Therapists Get Found Online with Dr. Marie Fang","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/87329ba0\"></iframe>","width":"100%","height":180,"duration":3731,"description":"Summary\nIn this episode, Dr. Marie Fang shares her journey from starting her private practice in 2012 to becoming a leading expert in marketing and niching for therapists. She discusses practical strategies for building a full caseload, the importance of authentic marketing, and how to adapt to the changing digital landscape, including SEO and AI.\nKey Topics\nThe early challenges of starting a private practice\nThe importance of niching and specialization\nPractical SEO strategies for therapists\nThe role of community and referral networks\nReframing marketing as helping others find you\nThe impact of AI on search and marketing\nBuilding authentic online presence\nBalancing personal values with business growth\nChapters\n00:00 Introduction and Dr. Fang's background\n03:23 Starting her practice in 2012 and initial challenges\n07:31 Early marketing efforts and lessons learned\n12:20 The importance of embracing the slow build\n16:58 Building a niche and its impact on practice growth\n24:44 Handling challenges and staying energized\n30:37 Coming out as an affirming Christian therapist\n41:13 Adapting marketing strategies in the AI era\n52:21 Practical tips for online presence and SEO\n56:36 The role of social media and authenticity\n01:00:18 Final advice for therapists starting or growing their practice\n01:01:21 Closing and where to find Dr. Fang\nWhere to find Dr. Marie Fang:\nhttps://privatepracticeskills.com/\nInterested in Heard? Book a free consult any time:\nwww.joinheard.com/welcome-form","thumbnail_url":"https://img.transistorcdn.com/LNYuWER_TF28gpz03ecfcy4_X6g3eoJoPZ8p9lKQoWo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjlm/M2ZhNjMzNjQ5MDNj/NGVlNTNiMWE0MTMy/ZWEyZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}