{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: Doing Less To Earn More","html":"","width":"100%","height":180,"duration":683,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\nIn this episode, I talk about why the start of a new year feels especially challenging for so many restaurant owners. The issue is rarely effort. It is usually a lack of focus. I break down why unclear marketing, scattered offers, and weak pricing strategies quietly hurt profitability. We dig into how to better understand your business model, narrow your services, and create clear calls to action that actually convert. If you want to engage customers more effectively and improve your bottom line, this is a strong place to start. \n \nTakeaways\nEvaluate what really happened with your goals in 2025.\nFocus on proven strategies for real growth.\nMore work does not equate to more money.\nEach service in a restaurant is a separate business.\nNarrow down to your hero service for marketing.\nMake one clear ask to your customers.\nPricing should reflect the value provided.\nPerceived value can enhance customer experience.\nAvoid spreading yourself too thin with multiple offers.\nReflect on where you can streamline operations for profit.\nChapters\n00:00 New Year, New Strategies for Restaurant Growth\n01:46 Understanding the Restaurant Business Model\n05:05 The Importance of Focused Marketing\n08:24 Pricing for Profit and Perceived Value\n\nIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}