{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Scott Wasserman: Building High-Impact Growth Engines for SaaS Teams","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/87556bad\"></iframe>","width":"100%","height":180,"duration":3416,"description":"Modern marketing teams don’t need more headcount. They need better systems.\n\nIn this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.\nScott breaks down:\nHow he increased LinkedIn reach by 400% with employee advocacy\nWhy targeted mini-webinars yielded a 48% show rate\nHow dark social and intent signals boosted demand gen KPIs by 35%\nWhat smart AI integration looks like inside marketing workflows\nIf your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.\nThis episode is powered by MKG.  We manage the details, so you may capture the market. ","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}