{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals","html":"","width":"100%","height":180,"duration":2557,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* What Studebaker Metals stands for as a brand and how that shapes the choices they make about product, marketing, and messaging* Why they’re focused on producing genderless accessories—and how that impacts the conversations they have with customers* What their motto, “Slow is fast,” means and the role is plays in their brand positioning* How they make the choice about what stays and what goes when it comes to their product line\n\n\n\n\n\nStrong brands are focused and intentional.\n\n\n\nYou know exactly what you’re going get from them. When a brand you’re a fan of rolls out something new, you already know you’re going to want it.\n\n\n\nThey’ve sold you before they ever showed you the product—because they were never focused on selling you a product in the first place. They’ve been selling you on the idea behind the brand all along.\n\n\n\nThink Apple and how they leverage global attention with every new product cycle.\n\n\n\nThink Target and how they sell out of every new design collaboration.\n\n\n\nThink Glossier and how they’ve encouraged a generation of women to think about makeup in a new way.\n\n\n\nThink Everlane and how I just had to try out the performance leggings they just rolled out. They’re great, by the way.\n\n\n\nStrong brands aren’t just for big companies or mid-sized direct-to-consumer businesses.\n\n\n\nEven a tiny business can build a strong brand.\n\n\n\nBut since tiny businesses lack the ability to invest heavily in brand-building advertising, it means the burden for brand development is on conscious, intentional choices about messaging, product development, and organic marketing.\n\n\n\nTiny businesses have an even greater need to stay focused and intentional if they want to build a strong brand.\n\n\n\nThis week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals—a metalsmithing and accessories brand that epitomizes focused and intentional choices.\n\n\n\nAlyssa and the Studebaker Metals team have made careful brand choices about everything from how...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}