{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dive: Foundations for C-Store Sales Associates","title":"Mastering Cross-Selling Techniques","html":"","width":"100%","height":180,"duration":867,"description":"Dive - Mastering Cross-Selling TechniquesEpisode 18 Duration: 14 minutesJoin host Mike Hernandez as he explores the art of cross-selling techniques that enhance customer shopping experiences while boosting sales. Learn to recognize cross-sell opportunities through customer needs understanding and perfect timing, introduce related products effectively using product knowledge and engaging descriptions, practice add-on selling through practical exercises, and refine skills through feedback sessions that celebrate successes and provide constructive improvement guidance.Episode OverviewMaster essential cross-selling elements:Cross-sell opportunity recognitionCustomer needs understandingPerfect timing identificationRelated product introductionFeedback session masteryRecognizing Cross-Sell OpportunitiesLearn to implement:Successful foundation buildingCustomer understanding prioritizationShopping habit observationPreference tracking capabilityComplementary product identificationUnderstanding Customer Needs ExcellenceDevelop approaches for:Need understanding cornerstoneRegular customer pattern recognitionMorning routine observationPurchase history trackingSubtle cue identificationReal-World Lisa Coffee ScenarioMaster techniques through example:Daily dark roast routineOccasional muffin-pastry pairingFriendly conversation initiationUsual order acknowledgmentBreakfast sandwich suggestionLisa's Response and PurchaseCreate systems for:Suggestion consideration pauseOption inquiry engagementVariety listing enthusiasmBacon-egg-cheese selectionRecommendation appreciationCustomer Understanding ImpactImplement strategies for:Well-timed suggestion deliveryObservation-guided approachSatisfied customer creationBeyond-usual purchase achievementValued and cared-for feelingThe Timing Matters MasteryEstablish protocols for:Everything timing principleRight moment recognitionAppropriate offer identificationBread-butter-jam combinationEffective suggestion deliveryReal-World Wine Selection...","thumbnail_url":"https://img.transistorcdn.com/zrZxScRcZFmn69MZIrXmmbPFetZsQRVzOB-QfZwX7Nk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNDUy/YTkzYmMxZWViMjRk/ODBlODViZjVjYTBh/MzNlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}