{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now","html":"","width":"100%","height":180,"duration":1795,"description":"There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies. \n\nIn just 30 minutes, Sehgal shared five tactics almost any marketing team could activate in the next 30 days, including person-level funnel models, creating dynamic account lists, actionable dashboards and more. Tune in today to learn: \nActionable Integration Techniques: How to immediately apply intent data tactics in your marketing and sales processes; \nCase Studies of Success: Gain insights from real-world examples demonstrating the effective use of intent data; and\nQuick Wins with Measurable Outcomes: Discover how to achieve quick, measurable results using intent data strategies.\nRELATED LINKS: \nLearn more about OpenSesame here.\nConnect with Sarah Sehgal on LinkedIn here. \nCatch Sehgal’s interview with co-host Kelly Lindenau here.\nGet all the information you need about our new event, B2BMX East, here;\nRegister for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and\nFollow us on LinkedIn and X.","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}