{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/87d0541a\"></iframe>","width":"100%","height":180,"duration":3511,"description":"Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd\r\nWatch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE\r\n00:00:00 - Introduction and Episode Overview\r\n00:02:14 - Measure Camp London Announcement\r\n00:03:28 - Welcoming Back Steen Rasmussen\r\n00:04:01 - Steen's Background and Focus on Commercial Analytics\r\n00:06:34 - Turning Analytics from Cost Center to Profit Center\r\n00:09:19 - Defining Better Questions in Analytics\r\n00:13:34 - Profit Enablement Center Concept\r\n00:17:06 - Measuring the Value of Analytics Teams\r\n00:24:01 - Impact of GA4 on Marketing Analytics\r\n00:29:46 - GA4 Cohort Advertisement\r\n00:36:01 - Generative AI and the Future of Analytics\r\n00:48:47 - Rapid Fire Questions\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}