{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Media Breakfast Club","title":"'Nobody Wakes Up Wanting To Chat With A Retailer'","html":"","width":"100%","height":180,"duration":630,"description":"We've spent the last year watching retailers race to launch AI shopping assistants, but I think we're asking the wrong question. Instead of obsessing over who has the smartest chatbot, we should be asking: What job are shoppers actually hiring these AI assistants to do?\n\nIn this episode, I unpack insights from a fascinating recent conversation on Jason Del Rey's newsletter The Aisle with former Amazon and Walmart product leader Mukesh Jain, explore why \"nobody wakes up wanting to chat with a retailer,\" and explain why the future of AI shopping may have far less to do with conversation than we think. Along the way, I revisit one of my own predictions about retailer AI, and explain why recent research has changed my perspective.\nThis episode is sponsored by GrowthLoop\nTimeline\n00:00 – Why Clayton Christensen's \"Jobs to Be Done\" framework is still the best way to think about AI shopping assistants.02:15 – The three distinct shopping jobs AI needs to solve, and why chatbots aren't the answer for every one of them.03:32 – The quote that changed how I think about retailer AI: \"Nobody wakes up wanting to chat with a retailer.\"06:00 – Will ChatGPT and Gemini win shopping discovery, or can retailers build assistants shoppers actually return to?08:28 – Why I changed my mind about Amazon Rufus, and what Kantar's latest research revealed about what consumers really value.10:00 – My biggest takeaway: today's retail AI chatbots are just the beginning, not the finished product.\nLinks & ResourcesCheck out Jason Del Rey's interview with Mukesh Jain on The Aisle. Follow Mukesh Jain, Co-founder, SignalAI, on LinkedInSubscribe to The AisleRead Wave 1 of Kantar's AI-Enabled Commerce PulseSubscribe to Watson Weekly on Apple PodcastsFollow Rick Watson, Founder, RMW Commerce, on LinkedInFollow Holden Bale, Global Chief Strategy Officer at Merkle, on LinkedInRead my related articles:What it means for retail media when AI chat has only 2 ad slotsThe agentic media buying race has a...","thumbnail_url":"https://img.transistorcdn.com/leXjG3eX2Oionus255cCT4ARULtDc4JRA6cGjzbnYvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}