{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Nearly 100 GEO Audits Later: What Big Brands Still Miss","html":"","width":"100%","height":180,"duration":2780,"description":"Ann Stanley, Founder & CEO of Anicca Digital, has built nearly 100 GEO audits in the past year, all with Claude Code. Paris Childress talks with Ann about what those audits revealed about big brands, why prompt tracking is a sampling problem, and how marketers can use Claude Code skills and AI agents to build their own tools.\nIn this episode:\nThe 12-pillar GEO audit. Ann trained Claude Code on her team's manual audit, then fed it real data from Waikay and Ahrefs. About 5% of the brands that got her cold outreach asked for a report.\nPlaywright and a Chrome extension. Most AI platforms block bots, so Claude Code used Playwright where it could and built Ann a custom Chrome extension to capture the rest. She got to between 5 and 10 audits in about two hours.\nA branding win. The audits put Anicca in front of big brands that would not normally have taken the meeting, but Ann says they worked better for branding than for lead generation.\nWhat big brands still miss. Many didn't know how LLMs work, and incumbent SEO agencies were the biggest sales barrier. Ann's lesson: pitch GEO alongside the SEO story.\nPrompt tracking is probabilistic. Paris explains why one run tells you little, and why we run every prompt 30 times and show a margin of error of about 1.5 points either way.\nGEO as branding. Ann now treats GEO as more of a branding exercise, yet Anicca is seeing more leads that mention ChatGPT, and they convert well even though the traffic is under 1%.\nClaude Code for marketers. Why Claude Code is different: it works on your machine, connects to your tools through API keys and runs scripts like Python and Playwright.\nSkills as instruction kits. Ann's rule is to keep each skill narrow and string skills together. Her weekly chain turns AI news into a blog, a LinkedIn post and a newsletter in just over an hour, versus about four hours by hand.\nWorkflows and commanders. How Anicca's C4 links skills into workflows and agent-style commanders, and how Paris runs this show's...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}