{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Anthony Pierri on B2B Positioning and Value Propositions","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/87dbdda3\"></iframe>","width":"100%","height":180,"duration":1262,"description":"Anthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging.Here’s what you’ll learn:The best way to determine your product’s position in the marketHow to translate your positioning into great messagingThe key to unlocking a great value proposition","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}