{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington","html":"","width":"100%","height":180,"duration":2614,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmill* How she used 20 targeted articles to boost a website’s traffic by 1000%* The tools she uses to discover what to create content about and the technique she uses to maximize their potency for search* How she bridges the gap between social media and SEO to get the best results\n\n\n\n\n\n\n\n\n\nSocial media success isn’t the same as business\n\n\n\nI spend about an hour every morning looking through news and culture websites. I hit CNN, Slate, and Vox, and then I open up Apple News to see what I might be missing from more unusual sources.\n\n\n\nThe other day, an article on Buzzfeed caught my eye.\n\n\n\nFirst off, yes, I love me some Buzzfeed. Sometimes you just need cute dog pics and funny parenting tweets to bring a smile to your face.\n\n\n\nThis article was neither about cute dogs nor parenting tweets.\n\n\n\nIt was about an Instagram influencer with over 2 million followers who wasn’t able to sell 36 shirts to her audience.\n\n\n\nThat’s a conversion rate of fewer than 2 thousandths of a percent.\n\n\n\nNow, I gotta hand it to Buzzfeed. Their angle was to curate a bunch of tweets that contained genuinely helpful marketing lessons in response to this debacle.\n\n\n\nMost of those tweets were along the lines of knowing your customer and what they want to buy.\n\n\n\nFair enough.\n\n\n\nUnfortunately, that’s not how a lot of people go about “winning” at the game of social media. It’s all about churning out content that will get the likes.\n\n\n\nChurn and churn and churn.\n\n\n\nAnd to what end?\n\n\n\nHopefully, sales, of course. But so often, the sales just don’t come.\n\n\n\nMy guest today wants to offer a remedy for the churn and burn that is audience-building on social media…\n\n\n\n…a remedy that is much more likely to lead to sales and time saved.\n\n\n\nKim Herrington helps online entrepreneurs and influencers conquer the content creation treadmill with SEO and...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}