{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"d.MBA","title":"12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/887e556e\"></iframe>","width":"100%","height":180,"duration":2686,"description":"Taco Carlier is a co-founder and CEO of VanMoof, an Amsterdam-based company that design and manufactures awesome commuter bikes. Taco is an industrial designer who turned his love for bikes, design, and business into a successful company, which is disrupting the bike industry. The company has recently launched VanMoof+, a subscription service for bikes, disrupting its own business model.  In the episode we talked:  how VanMoof prepared its business for a launch of a subscription service, how the company introduced an innovative Bike Hunter service that helps their customers when their bikes are stolen, and what are the advantages and disadvantages of a closed design system (VanMoof design all bike parts in-house) ","thumbnail_url":"https://img.transistorcdn.com/fGwnroa03djSGD-E2kyfvN9N7r8e89QNX6xusZWRql0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MDkwLzE2OTQ3/MDUyNzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}