{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chuck Yates Got A Job","title":"Steven Hatcher. The Minerals Guy.","html":"","width":"100%","height":180,"duration":3392,"description":"You’ve probably heard me complain about the lack of content creation by energy folks. The reach of the internet and social media is vast and can truly turn your world from an “outbound” cold call approach to a content driven “inbound” program. And we have amazing stories to tell in energy, fascinating, cool stories. But we don’t tell them, we let environmentalist define the narrative. That said, one dude is bucking that trend. My guy Steven Hatcher has been crushing it on social media with his videos and building his personal brand as The Minerals Guy. He literally has people calling him, wanting to sell him their minerals. Cool chat about building a brand and we also geek out on the minerals business these days. Click here to watch a video of this episode.0:00 - How did you and Jeremy Funk get together3:01 - What is The Minerals Guy6:03 - Power of Internet and Social Media10:40 - Inbound Lead Generation16:05 - Creating Business Content19:40 - Just Start Making Content20:45 - First Time You Hit Publish25:43 - What Surprised Chuck About Content Creation30:01 - Documenting Your Success31:45 - Why People Should Sell to You37:04 - How to Determine Your Number38:26 - Returns People Aim for These Days43:54 - Industry Consolidation49:27 - Is Your Phone Listening to You51:09 - Digital Marketing in Oil & Gas51:55 - Importance of Brand Building53:35 - Digital Wildcattershttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters","thumbnail_url":"https://img.transistorcdn.com/c5WQufo5wbt5DUoayihGmjPfi-6mpIXlFv-B8NwxUXk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ODIw/NmQyYjMwOTI3MTcw/NjU3ZTI2NDViYTlk/M2NkNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}