{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chuck Yates Got A Job","title":"Steven Hatcher. The Minerals Guy.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/889ec1c9\"></iframe>","width":"100%","height":180,"duration":3329,"description":"You’ve probably heard me complain about the lack of content creation by energy folks. The reach of the internet and social media is vast and can truly turn your world from an “outbound” cold call approach to a content driven “inbound” program. And we have amazing stories to tell in energy, fascinating, cool stories. But we don’t tell them, we let environmentalist define the narrative. That said, one dude is bucking that trend. My guy Steven Hatcher has been crushing it on social media with his videos and building his personal brand as The Minerals Guy. He literally has people calling him, wanting to sell him their minerals. Cool chat about building a brand and we also geek out on the minerals business these days.\nClick here to watch a video of this episode.\n0:00 - How did you and Jeremy Funk get together\n3:01 - What is The Minerals Guy\n6:03 - Power of Internet and Social Media\n10:40 - Inbound Lead Generation\n16:05 - Creating Business Content\n19:40 - Just Start Making Content\n20:45 - First Time You Hit Publish\n25:43 - What Surprised Chuck About Content Creation\n30:01 - Documenting Your Success\n31:45 - Why People Should Sell to You\n37:04 - How to Determine Your Number\n38:26 - Returns People Aim for These Days\n43:54 - Industry Consolidation\n49:27 - Is Your Phone Listening to You\n51:09 - Digital Marketing in Oil & Gas\n51:55 - Importance of Brand Building\n53:35 - Digital Wildcatters\nhttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters","thumbnail_url":"https://img.transistorcdn.com/c5WQufo5wbt5DUoayihGmjPfi-6mpIXlFv-B8NwxUXk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ODIw/NmQyYjMwOTI3MTcw/NjU3ZTI2NDViYTlk/M2NkNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}