{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"SaaS Monetization: How to Make More From Current Customers","html":"","width":"100%","height":180,"duration":3295,"description":"\nSaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in.\nTopics covered:\nObsession with customer acquisition\nMarketing at Price Intelligently\nEthics of clickbait\nCustomer growth methodology for small and large companies\nBuyer personas and the key difference between the value of a feature and the way it’s used\nRecommended resources\n\nResources mentioned:\nPrice Intelligently\nProfitWell\nHacking Growth by Shane Ellis\nThe Saddest SaaS Pricing Pages of the Year by Patrick Campbell\nWeb Summitbase\nBasecamp\nCoelevate blog by Brian Balfour\nPrice Intelligently eBook","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}