{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/88abfe22\"></iframe>","width":"100%","height":180,"duration":3133,"description":"Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc\r\nWatch on YouTube - https://youtu.be/bIYsp57Rmuo\r\n00:00:00 - Introduction\r\n00:05:15 - Crap Talks Brighton\r\n00:07:11 - Analytics as an investment\r\n00:10:57 - Analytics as a profit enabler\r\n00:14:47 - Analytics team success without proof\r\n00:18:19 - Thermostat vs. Thermometer analogy\r\n00:23:54 - Optimising sales call strategies\r\n00:24:04 - Measurelab Ad\r\n00:25:22 - Simplicity in analytics adoption\r\n00:29:41 - Empowering analysts through problem-solving\r\n00:32:12 - Product-led growth experiment outcomes.\r\n00:36:01 - End of Google Analytics era\r\n00:40:03 - Modular data stack considerations\r\n00:41:37 - Google Analytics and advertising impact\r\n00:46:20 - Google Analytics and competition\r\n00:49:57 - Personal hobbies of an analyst\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}