{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond The Words","title":"SHORTFALLS OF AI IN THE CONTENT CREATION AND TRANSCREATION PROCESS | With Rik Grant | beyondthewords","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/88bfb188\"></iframe>","width":"100%","height":180,"duration":2570,"description":"Welcome to a new episode of Beyond the Words. Today Bruno and Amanda are speaking to Rik Grant, Global Head of Language and Cultural Services at international marketing agency Tag Worldwide. Rik talks to us about transcreation, assessing quality in languages you don't speak yourself, B2B vs B2C brand voices, and the shortfalls of AI in the content creation and transcreation process.\nConnect with Rik on LinkedIn: https://www.linkedin.com/in/rik-grant-97525113/\nWe hope you enjoy this episode!\nPlease don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.\n – Amanda, Bruno, and the beyondthewords podcast team\nConnect with Amanda Stauffer on LinkedIn: https://www.linkedin.com/in/amstauffer/\nConnect with Bruno Combart on LinkedIn: https://www.linkedin.com/in/brunocombart/\nLink to the Zeitgeist website: http://www.zeitgeist.eu.com/ \nYou can also write to beyondthewords@zeitgeist.global \nListen to beyondthewords on these podcast platforms:\n Spotify: https://open.spotify.com/show/5YXINVns0Hpr80BeT1ONAg\n Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-words/id1736761753\n Amazon Podcasts: https://music.amazon.com/podcasts/94a30541-3b48-43e1-a8b8-d1a491e90aea\n#podcast #fyp #localization #l10n #translation #transcreation #beyondthewords #globalcontent #languageandculture #internationalmarketing #multilingualstrategy #zeitgeist\nBeyond the Words is a podcast hosted by Amanda Stauffer and Bruno Combart that explores the intersection of language, culture, and communication. Created by Zeitgeist, this show dives deep into the world of localization, translation, and transcreation, spotlighting the voices shaping the global content space. Each episode features insightful conversations with localization experts, marketing professionals, and global strategy leaders who share real-world stories and forward-thinking perspectives. Whether you're navigating multilingual campaigns, managing L10N workflows, or exploring how to make...","thumbnail_url":"https://img.transistorcdn.com/3_S_ZCALgNAPrkiiwJSGj6ToVcVx2ale9DLnG-r1oPM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzlj/M2RhMjhiZjBhODE2/MWU3NTNjYTllMWVh/NjkzYi53ZWJw.webp","thumbnail_width":300,"thumbnail_height":300}