{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Book Cover","title":"Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years","html":"","width":"100%","height":180,"duration":2848,"description":"Brian Kurtz spent decades helping build Boardroom into a billion-dollar business through direct response marketing, which means he knows more about what actually makes people buy things than almost anyone I've ever talked to.So when he finally wrote his book Overdeliver, he didn't do what most authors do (cross his fingers, pray for a bestseller list, then move on). He treated the book like a business asset that would keep working for years, and that's exactly what it's done.What I wanted to get into with Brian is his idea of the \"perpetual launch\"—that a book is never done launching, which sounds exhausting until you hear how he actually does it. He used bonuses, podcasts and decades of relationship capital to turn one book into a long-term client engine, and he'll tell you straight up that capturing a reader's email matters more than any Amazon ranking ever will.He also wrote for nearly a decade before publishing, which gave him something most authors skip straight past: an actual voice.And then there's the part of this conversation that puts everything else in perspective. The day before his book launch, Brian had a near-fatal stroke. We talk about what that did to how he thinks about legacy and why, after something like that, the long game stops being a strategy and starts being the only thing that makes sense.In this episode:What the \"perpetual launch\" means in practice (and why most authors quit too early)Why Brian says capturing an email is worth more than an Amazon rankingHow decades of relationship capital turned one book into a multi-million-dollar assetThe near-fatal stroke that happened the day before his launch — and how it changed everythingWhy writing for years before publishing is the real shortcutWant to find out more about my hybrid book publishing company, Legacy Launch Pad? Click here. Want to discover how entrepreneurs get seven-figure returns on their authority-building books? Click here. Want to apply to work with us? Here's where you...","thumbnail_url":"https://img.transistorcdn.com/Xb3KmOvREtDe2gC76u6FvR351DxBU4X6pzMVALw3Snk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}