{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Book Cover","title":"Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years","html":"","width":"100%","height":180,"duration":2768,"description":"Brian Kurtz spent decades helping build Boardroom into a billion-dollar business through direct response marketing, which means he knows more about what actually makes people buy things than almost anyone I've ever talked to.\nSo when he finally wrote his book Overdeliver, he didn't do what most authors do (cross his fingers, pray for a bestseller list, then move on). He treated the book like a business asset that would keep working for years, and that's exactly what it's done.\nWhat I wanted to get into with Brian is his idea of the \"perpetual launch\"—that a book is never done launching, which sounds exhausting until you hear how he actually does it. He used bonuses, podcasts and decades of relationship capital to turn one book into a long-term client engine, and he'll tell you straight up that capturing a reader's email matters more than any Amazon ranking ever will.\nHe also wrote for nearly a decade before publishing, which gave him something most authors skip straight past: an actual voice.\n\nAnd then there's the part of this conversation that puts everything else in perspective. The day before his book launch, Brian had a near-fatal stroke. We talk about what that did to how he thinks about legacy and why, after something like that, the long game stops being a strategy and starts being the only thing that makes sense.\nIn this episode:\nWhat the \"perpetual launch\" means in practice (and why most authors quit too early)\nWhy Brian says capturing an email is worth more than an Amazon ranking\nHow decades of relationship capital turned one book into a multi-million-dollar asset\nThe near-fatal stroke that happened the day before his launch — and how it changed everything\nWhy writing for years before publishing is the real shortcut\nWant to learn more about Legacy Launch Pad Publishing—my high-end hybrid book publishing company that helps entrepreneurs turn their expertise into authority-building books? 👉 https://www.legacylaunchpadpub.com\n\nCurious how entrepreneurs use...","thumbnail_url":"https://img.transistorcdn.com/UCEB2n_nvgUQzlnfTs-39SC2dlssng3NDLqkGEuUaBM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYjhj/ZDM5N2VjMzUxZmQ4/NWE5NDQ1ODEwZGI0/YWE5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}