{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros","title":"Episode 24 - Behind the Mic: Content Strategy You Didn't Know You Needed","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/89242f78\"></iframe>","width":"100%","height":180,"duration":2544,"description":"Everyone talks about video, but have you made a plan to capitalize on audio-only content? If you haven't thought about how to include audio content in your marketing strategy, today's episode is one you won't want to miss.\n\nOur guest is Sarah Heeter, CEO & founder of Podfox Media, a podcast production and strategic consultation company. Sarah and her team also edit and produce our podcast! \n\nConnect with Sarah & Podfox Media:\nhttps://www.podfoxmedia.com/\nhttps://www.instagram.com/sarahkheeter\nFREE 90-minute launch strategy session (tell them we sent you!): http://launchmyshow.com/\nSarah's podcast: https://bigbravebusiness.com/\n\nConnect with the Pet Shop Girls!\nFind us everywhere: https://linktr.ee/petshopgirls\n\nConnect with Carly (House of Paws):\nhttps://www.instagram.com/houseofpawsboutique\nhttps://www.tiktok.com/@houseofpawsboutique\nhttps://www.facebook.com/houseofpawsboutique\n\nConnect with Sherry (Odyssey Pets):\nhttps://www.facebook.com/odysseypets\nhttps://www.instagram.com/odysseypets\nhttps://linktr.ee/odysseypetsdallas\n\nConnect with Pet Product News:\nhttps://www.petproductnews.com/\nhttps://www.facebook.com/PetProductNews","thumbnail_url":"https://img.transistorcdn.com/UJZFmGUoy28EkZrHPd2qNSdeUjlOYpmvTtmqFq_M8tk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YmQ2/MjJkYmQxMjE3NTkz/OWMxYmMzYmE3Nzkw/MTM2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}