{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"Content as B2B revenue driver?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/89304c4b\"></iframe>","width":"100%","height":180,"duration":2321,"description":"In B2B CMOs and Content Marketers do know that content matters. Everyone wants more Content but proving the true value of content production remains an enigma for the larger part of most companies.\nContent is notoriously difficult to measure.\nDo visitors consuming your content go on to become opportunities and revenue months later?\nWhat content is most effective at which point in the funnel?\nWe are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing into a powerful revenue driver.\nConnect with our hosts and guests:\nSteffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/\nPhilip Mahler: https://www.linkedin.com/in/philipmahler/\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬 Join Our Community on Slack: Dreamdata Community \n🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. \n🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io ","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}