{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8930bb7b\"></iframe>","width":"100%","height":180,"duration":2845,"description":"Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.\nPeter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.\nIn this episode, they discuss:\nWhy Peter got back into the game as CMO after being CEO at Plannuh\nHow he landed his role at GoTo\nWhat his strategy has been coming into a new company as CMO (and a company that has been around for a while)\nHow do you make changes in a marketing org?\nWhat does his team look like at GoTo? What are they focused on?\nPeter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.\nTimestamps","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}