{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 254: Transforming Your Business Model With Growth & Impact Strategist Toi Smith","html":"","width":"100%","height":180,"duration":2714,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* Why Toi Smith made the shift from virtual assistant to online business manager to growth & impact strategist* How she reassessed the true value behind what she was offering her clients so she could rework her business model* What eliminating exploitative business practices from her own model has taught her about creating value* How her rates, working hours, and client load is different now that she’s built a business that helps her take care of herself\n\n\n\n\n\nBusiness is an experiment.\n\n\n\nYou try something, you get a result, you learn. Then you try something else.\n\n\n\nLittle by little, the learning adds up to a business that works.\n\n\n\nBut often, our learning leads us down a path that earns some money and keeps us busy but doesn’t really let us thrive.\n\n\n\nDiscovering “what works” can feel like a dead end.\n\n\n\nIn other words…\n\n\n\n…success can make you feel stuck.\n\n\n\nYou’re your own boss. You’ve got good clients. You have plenty of work to do.\n\n\n\nBy many accounts, you’re successful.\n\n\n\nSo it can be really tempting to just make do with what you’ve got—even if it is slowly and relentlessly grinding you down.\n\n\n\nSo what happens when “what works” is actually grinding you down and making it hard to take care of yourself?\n\n\n\nThat’s the question we’re exploring today.\n\n\n\nIt’s a question I’ve asked myself several times during the course of my own business.\n\n\n\nThere have been plenty of times when what’s working in some ways just wasn’t working for me as a human being. There have been times when what works has turned into what worked—and I needed to rethink my business in a way that would contribute more to my own well-being.\n\n\n\nToday’s guest is Toi Smith—a growth & impact strategist who has wrestled with this same question.\n\n\n\nToi and I talk about how her identity and business model has shifted from virtual assistant to online business manager to strategist and why each pivot was necessary. We also talk about the ups and downs of making these changes...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}