{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"What does a successful B2B podcast actually look like? | Carly Baker, HubSpot","html":"","width":"100%","height":180,"duration":200,"description":"Every B2B marketer wants to know the secret to a high-ROI podcast, but few actually know what success looks like before they hit record. When it comes to defining the return on investment for a B2B podcast, there is no one better to turn to than Carly Baker, Head of Media Partnerships at the HubSpot Media Network.\nIn this episode of Straight to Voicemail, Adam Sockel hears from Carly on how one of the biggest media networks in the business defines podcast success. Carly breaks down HubSpot’s \"three buckets\" approach, explaining why a successful show requires a blended strategy that balances top-of-funnel brand visibility with bottom-of-funnel business results.\nYou'll learn:How HubSpot categorizes and measures podcast network impactBuilding ultimate brand credibility through your own subject matter expertsTransforming a single episode into a vehicle for multi-channel distributionAligning your show, creative assets, and guest list with your ideal customer conversionJump into the conversation:(00:00) Why we wanted to hear from Carly Baker(01:27) The three buckets of B2B podcast success(01:50) Elevating thought leadership, brand credibility, and internal talent(02:10) Reverse-engineering for business impact & bottom-line results\nStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.\nDon't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. ","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}