{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"That InboxArmy Podcast","title":"Handling Your \"Mess of Data\" in Email with Chris Behrens of BearMail","html":"","width":"100%","height":180,"duration":3343,"description":"In this episode, Scott Cohen and Garin Hobbs welcome Chris Behrens, CEO of BearMail, to discuss how brands and marketers can get beyond \"garbage in - garbage out\" data to power their email marketing programs. The conversation dives into focusing on fundamental attributes in data collection while exploring the importance of understanding both data quality and consumer motivations. And of course, a natural discussion around AI and how important it is to have the right data to power it.\n03:07 - Chris Behrens' Journey into Email Marketing\n06:13 - Understanding Data: Goals and Consumer Motivations\n09:05 - Key Data Points for Effective Email Marketing\n11:56 - The Importance of Timing and Context in Marketing\n15:13 - Creating Emotional Connections through Personalization\n17:56 - The Power of Zero Party Data\n21:03 - Overcoming Data Collection Hesitations\n24:01 - The Challenge of Aligning Preferences with Behavior\n26:59 - Framing Questions for Better Insights\n28:45 - The Anxiety of Sending Emails\n29:45 - Data Overload: Finding Actionable Insights\n30:43 - The Evolution of Content Creation\n32:39 - Mindset vs. Technology in Marketing\n35:14 - Human Touch in AI-Driven Marketing\n40:08 - Data Quality: The Foundation of AI\n45:12 - Navigating Data Utilization in Marketing\n48:28 - Brands Excelling in Email Marketing","thumbnail_url":"https://img.transistorcdn.com/pvLk3WeDCRSQJ8pJU8tdiefNMy8VbhFJlk1OP00ysIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjUzLzE3MDk4/NDUzNDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}