{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Shop Talk Her Way","title":"How to Keep Marketing Your Shop Without Discounts | Ep 27","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/89aca279\"></iframe>","width":"100%","height":180,"duration":2112,"description":"In this episode, JeanAnn SaintGrace explains how auto repair shops can build a simple 12-month marketing calendar that focuses on educating, engaging, and serving customers instead of constant sales and discounts. She shares seasonal campaign ideas, community outreach strategies, and practical ways to use AI and social media tools to stay consistent. JeanAnn also explains why marketing is part of every customer interaction and how strong relationships can turn into long-term loyalty.\nTimestamps:\n00:00 Plan Your Year\n00:32 Marketing Is Service\n02:37 Building a Marketing Calendar\n05:10 Seasonal Marketing Ideas\n06:05 Back-to-School Workshops\n12:06 Winter Tires and Inspections\n13:53 Community Events That Build Relationships\n15:12 Using AI for Content and Scheduling\n17:15 Winning With Google\n21:57 Cross-Marketing and Making It Fun\n29:44 Relationships Over Selling\n32:50 Sponsor and Closing Thoughts","thumbnail_url":"https://img.transistorcdn.com/q_dcYl97XvsFQ6bcQkBJdL9zSZnZZSQltmWpYle-pkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODA4/MDdmN2IxZjNkYzJi/MmZkNmE0Y2NlZjg4/N2Y1NS5KUEc.webp","thumbnail_width":300,"thumbnail_height":300}