{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"26: The truth about ChatGPT ads w/ Gabe Kwakyi","html":"","width":"100%","height":180,"duration":2893,"description":"We’re talking with Gabe Kwakyi today, who was actually our first guest! He is a mobile app OG, was previously the CEO of Lingvano, the #1 sign language app, and is now doing consulting, advising and fractional head of growth for apps. As well as building some stuff on his own.\nThis is a pretty cool episode because Gabe has been testing ChatGPT ads, and we get to learn from his real experience about how they work, what works today, and what the future could look like.\nGabe has run ChatGPT Ads tests across his own portfolio of apps and several client apps since the self-serve platform launched in May 2026. He walks through the setup, shares the context hints that flopped and the ones that drove conversions, and explains why an app icon beat every other creative he tried. He also makes the case that ChatGPT Ads will become a serious channel once OpenAI has enough conversion data; until then, most tests will fail.\nWhat you’ll learn:\n• How ChatGPT Ads are structured: campaigns, ad groups, ads, and the handful of targeting options available today\n• What context hints are and why they’re the main lever you control\n• Why ChatGPT Ads deliver decent CPMs, CPCs and CTRs but very few trials or purchases\n• How Gabe’s test across eight apps turned out, and why most apps saw zero purchases\n• Why users on ChatGPT’s free and Go plans may be harder to convert into subscribers\n• Why OpenAI’s missing conversion data, not its targeting tech, is the real blocker\n• How conversation “turns” affect whether a user is ready to see an ad\n• Which context hint patterns worked: conversation context, user goals, rejected ideas, and the “layup insertion”\n• Why keyword-style context hints only sometimes work\n• Why a plain app icon outperformed screenshots and Meta creative\n• What URL parameters ChatGPT passes and what the “oppref” parameter is\n• How to tailor your onboarding to ChatGPT traffic intent\n• How to tell whether ChatGPT Ads are lifting your organic ChatGPT referrals\n• When it’s worth...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}