{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"The psychology behind Blockbuster's $3B failure","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8a08d882\"></iframe>","width":"100%","height":180,"duration":727,"description":"It's one of the biggest, and most notorious failures in business history - Blockbuster. \n\nYou might think you know the story - an old, slow legacy player ignores innovation and gets gobbled up by a nimble startup, Netflix. \n\nBut actually, Blockbuster's failures were down to their own psychological missteps and misunderstanding of its customers' psychology.\n\nJoin me today as we take a look at the unknown story behind the failure of Blockbuster - and how the psychology behind their failure can help you make better decisions in your own business.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}