{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"2026 B2B Marketing: Trends, Tactics, and Predictions","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8a1ca17f\"></iframe>","width":"100%","height":180,"duration":3358,"description":"What breakthrough trends will redefine success for marketers in 2026?\n\nWhich high-impact tactics will separate market leaders from the rest?\n\nAnd how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?\n\nJoin us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.\n\nThe panelists:\nFrancesca Pavan, Demand Generation Director at Legora\nCasper Emil Sciuto Rouchmann, Founder at SparkForce\nHugo Pereira Fractional CMO at Frends iPaaS\n\nThe host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata\n\nWhat we’ll cover:\n- Trends and breakthroughs that could reshape B2B marketing in 2026.\n- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.\n- The strategies and legacy channels you should retire or rethink\n- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.\n- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.\n\nFollow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/\nFollow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/\nFollow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/\nFollow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/\n\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬 Join Our Community on Slack: Dreamdata Community \n🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. \n🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io ","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}