{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Neal Foard on the Art of Crafting an Irresistible Brand Story (Part 1)","html":"","width":"100%","height":180,"duration":2754,"description":"What is great marketing? If we distill it down to its simplest form, it’s great storytelling. But, for most of us, there’s hesitation in putting ourselves out there. What would we talk about? Who would care? Today we sit down with master storyteller, Neal Foard, a marketing executive turned social media guru who’s collected close to half a million loyal followers simply by sharing his life in the most compelling way imaginable. In this epic two part conversation we discuss the essential elements of a great story and how you can put it together to scale awareness and loyalty for your restaurant brand. \n\nFor more information on Neal, visit https://www.nealfoard.com/.\n\n____________________________________________________\n\nFull Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\n\nWe have a lot more content coming your way! Be sure to check out our other content:\n\nYelp for Restaurants Podcasts\nRestaurant expert videos & webinars","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}