{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Afternoon Shift","title":"What it's really like working in pro sports, and why it's such an incredible training ground for marketing and media pros","html":"","width":"100%","height":180,"duration":3449,"description":"What is it really like to work in professional sports?\nMost of us only see the highlights: the packed arenas, the high-profile players, the big sponsorships. \nBut behind the scenes, sports is one of the most intense training grounds in business. It is relentless, unpredictable, and filled with lessons that few other industries can offer, especially for marketing and media pros. \n\nChris DiPierro knows this world better than most. He spent 15 years in professional sports, culminating in his role as Director of Marketing for the Boston Bruins. \nAfter leaving sports, he translated those lessons into the corporate world as Head of Global Market Development and Strategic Partnerships at Wipro. \nAnd today, he is the Founder & CEO of Cozelo Marketing Company, the ultimate insider resource for brands that want to align their goals with the right property, unlock the right assets, and generate the best return. \nIn this conversation, Chris and I explore the reality of working in sports: the highs, the chaos, the exhaustion, and incredible lessons, including  unforgettable behind-the-scenes stories from his Bruins days - like the playoff moment when thousands of rally towels accidentally shipped to Austin instead of Boston.\nWe also talk about the current job market, the power of creative collabs, the mindset required to be an independent consultant, experimenting with AI, and much more.\nIf you have ever wondered what sports can teach us about resilience, creativity, and brand-building, this episode is for you.\n\nLet’s keep making career more of a team sport.\n-------\nConnect with Chris on LinkedIn\nVisit the website for his consultancy Cozelo, to learn more about how to work with him to make sure your partnerships perform.\n-----\nLearn more about The Afternoon Shift and sign up for our free newsletter. (theafternoonshift.com)\n\nHost: Brady Sadler\n\nLet's connect on LinkedIn\n\nShow Art: Kyle Mosher","thumbnail_url":"https://img.transistorcdn.com/bksqgY6sjX_FsZJ6XkbWgKT7MT-J2T52zFUrS1WBXDs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTU3/NzA0MzRlNjFlMWFk/MzdlMGFmZTAxNzA3/OWEyZS5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}