{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scent World","title":"The Mystical Power of Trees, with Scents of Wood's Fabrice Croisé","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8a44a25d\"></iframe>","width":"100%","height":180,"duration":3253,"description":"“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.\n\nIn this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.\n\nHighlights:\n• Intro: L'Oréal and EB Florals\n• Why woods?\n• The Scents of Wood origin story\n• The HR Manager who changed Fabrice’s life\n• Early 2000s celebrity fragrance craze\n• An “aha! moment”: aging fragrances in wooden barrels\n• Using 100% of the fragrance\n• Truly vintage scents\n• The bottles: the “heart” of the forest?\n• 3 different brand names\n• The history of forest bathing\n• How to practice forest bathing\n• A unique way to brief perfumers\n• “What’s your personal forest?”\n• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut\n• The fragrance inspired by humans’ early scent exploration\n• The fragrance a famous perfumer created for himself\n• Fragrances Fabrice has been wearing lately\n• Scent Connection, Woods Edition\n• Are certain woods easier to work with?\n• Introducing “neuroscents” from Scentbird x Scents of Wood\n• Creating beauty in the world\n\nFeatured Fragrances:\nSandalwood in Oak\nOrange in Chestnut\nPlum in Cognac\nCypress in Oak\nScentbird x Scents of Wood Scents {New!}\n\nSoak in all of our audio and video content at https://podcast.scentbird.com.","thumbnail_url":"https://img.transistorcdn.com/qH_ZCfrYZfmcRWMJMgFmi1jgFVcANnErpEqFHiGh2_s/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3OTgyLzE2NzQ3/MDc4MzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}