{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scent World","title":"The Mystical Power of Trees, with Scents of Wood's Fabrice Croisé","html":"","width":"100%","height":180,"duration":3253,"description":"“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.\nIn this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.\nHighlights:\n• Intro: L'Oréal and EB Florals• Why woods?• The Scents of Wood origin story• The HR Manager who changed Fabrice’s life• Early 2000s celebrity fragrance craze• An “aha! moment”: aging fragrances in wooden barrels• Using 100% of the fragrance• Truly vintage scents• The bottles: the “heart” of the forest?• 3 different brand names• The history of forest bathing• How to practice forest bathing• A unique way to brief perfumers• “What’s your personal forest?”• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut• The fragrance inspired by humans’ early scent exploration• The fragrance a famous perfumer created for himself• Fragrances Fabrice has been wearing lately• Scent Connection, Woods Edition• Are certain woods easier to work with?• Introducing “neuroscents” from Scentbird x Scents of Wood• Creating beauty in the world\nFeatured Fragrances:\nSandalwood in OakOrange in ChestnutPlum in CognacCypress in Oak\nScentbird x Scents of Wood Scents {New!}\nSoak in all of our audio and video content at https://podcast.scentbird.com.","thumbnail_url":"https://img.transistorcdn.com/qH_ZCfrYZfmcRWMJMgFmi1jgFVcANnErpEqFHiGh2_s/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3OTgyLzE2NzQ3/MDc4MzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}