{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"Best of Price Power Podcast from the Last 6 Months | Price Power Podcast Ep. 17","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8a4cf3ea\"></iframe>","width":"100%","height":180,"duration":5384,"description":"12 guests. 16 clips. One hour of the most tactical advice from the past six months of the Price Power Podcast.This is a best-of episode — no fluff, just the insights that stuck with me the most from conversations with world-class growth leaders. You'll hear frameworks for strategic friction, activation, pricing, signal engineering, Meta and Google campaign architecture, creative strategy, and referral programs.Guests featured: Alice Muir, Daphne Tideman, Ekaterina Gamsriegler, Michal Parizek, Barbara Galiza, Ashley Black, Shumel Lais, Marcus Burke, Lucas Moscon, Gabe Kwakyi, Xavier De Baillenx, and Anthony Scarpaci.00:00 Introduction01:10 Alice Muir — Strategic Friction & the MyFitnessPal Lesson04:19 Daphne Tideman — Time to First Value vs. Time to Core Value10:39 Ekaterina Gamsriegler — When Lowering Your Price Makes Sense15:45 Michal Parizek — 7-Day Cancellation Rate Predicts Revenue25:46 Barbara Galiza — Send Predicted Value or Get Garbage Installs32:03 Ashley Black — Optimize for Deeper Engagement Events38:42 Shumel Lais — Signal Engineering Explained Simply47:24 Shumel Lais — The 10-Conversions-Per-Day Rule51:09 Marcus Burke — Signal Engineering & the Trial Signal Problem1:01:27 Lucas Moscon — Move Away from ROAS, Focus on Blended ROI1:06:18 Marcus Burke — Blended CPA Is Irrelevant, Break Down by Placement1:11:35 Gabe Kwakyi — Creative Hits Drive Paid Social1:16:10 Xavier Baez — How Many Creatives You Actually Need1:20:23 Anthony Scarpaci — The RIGHT Framework for Referral Programs","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}