{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Junkies Podcast","title":"I Trust My Gut 70% of the Time - Here's Why with Dr. Joshua Upshaw","html":"","width":"100%","height":180,"duration":1785,"description":"Insurance paperwork is delaying treatment for patients who don't have time to wait. One founder built a company to fix it.\n\nIn this entrepreneur interview, Dr. Joshua Upshaw — founder and CEO of Hidalgo Technologies and a PhD in cognitive neuroscience — shares how a family health crisis pushed him from academic research into healthcare entrepreneurship, why he trusts his gut more than any spreadsheet, and how he built his team around mission alignment instead of resumes.\n\nWhether you're still validating your first idea or figuring out who belongs on your founding team, this conversation will change how you think about intuition, feedback, and timing.\n\nChapters:\n 0:00 Cold Open: Trust Your Gut\n 0:22 Welcome to the Startup Junkies Podcast\n 1:02 What Is Hidalgo Technologies? Fixing Insurance Prior Authorization\n 1:54 From Neuroscience to Health Tech: Josh's Origin Story\n 2:59 The Family Story That Sparked Hidalgo Tech\n 5:35 Why Josh Calls Himself a Problem Solver, Not a Scientist\n 8:57 Validating the Problem Through Customer Discovery\n 11:36 Building the Team: Finding the Right Technical Lead\n 14:55 Why Mission Alignment Matters More Than Skill\n 16:10 Handling Feedback, Ego, and Doubt as a Founder\n 19:00 Following Your Gut: Sifting Signal From Noise\n 21:09 Who Hidalgo Tech's Ideal Customer Is\n 21:56 Funding the Company: NSF Grants & Raising Capital\n 25:32 The Next Five Years for Hidalgo Tech\n 26:23 Advice to His Younger Self\n\nAbout Joshua Upshaw: Founder and CEO of Hidalgo Technologies, reducing administrative overhead in insurance prior authorization so patients get treatment sooner. PhD in cognitive neuroscience and an alum of the University of Arkansas's New Venture Development program and Health Tech Arkansas. \n\nConnect with Joshua: https://www.linkedin.com/in/joshua-upshaw-ph-d/\nWebsite: https://hidalgatech.com/\n\n\n\n🎙️ New founder stories every week — subscribe so you don't miss one.🔗 https://startupjunkie.org/","thumbnail_url":"https://img.transistorcdn.com/VIqyFnVoemaY16I1CQ_9OtsZkjBwg6MwfUeTfBb7LPw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTg0/ODVhOTk1ZmFiOTQ2/MWM3YTk4MTcxOTg3/NmY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}