{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Scoop","title":"Gamifying fitness: Moonwalk wants to turn user tasks into tokenized rewards","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8ac8e6be\"></iframe>","width":"100%","height":180,"duration":1998,"description":"Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.\nIn this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.\n\nMoonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.\nOUTLINE\n00:00 Introduction \n02:12 Moonwalk Overview \n02:56 Consumer Crypto Apps \n21:44 Moonwalk's GTM Strategy \n23:32 Moonwalk's Roadmap \n27:17 Daily Exercise \n32:16 Closing Thoughts\n\nThis episode is brought to you by our sponsor Polkadot\nPolkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network\nThe Block Community\nThe Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity\nThe Block Newsletters\nThe Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters","thumbnail_url":"https://img.transistorcdn.com/kC6kzNjgr18dm0FmBfV_f9xccAkjj-QXoCJmVNlNtrU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZmIz/N2E5MmRmMzJjOTU3/OTNhYjJkYzcxZTlj/MTU2Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}