{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Pernod anticipates 'soft' US market over | US coffee group Beekeeper gets backing | Sociable: Meta removes option to exclude","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8b186798\"></iframe>","width":"100%","height":180,"duration":381,"description":"The FMCG Marketing Daily — August 31, 2026\n\nIn this episode:\n• Pernod Ricard's downgraded medium-term US outlook signals a structural shift in premium spirits demand that should force brand managers across the category to rethink portfolio prioritisation and marketing investment levels.\n• Beekeeper Coffee's NBA-star investment round is a live test of whether athlete-backed RTD challenger brands can carve durable equity in a category already crowded with celebrity plays — directly relevant after recent evidence that celebrity-founded FMCG brands are struggling to survive.\n• Meta stripping brand control over ad placement exclusions hands FMCG marketers a concrete brand-safety and budget-efficiency problem they need to respond to now, not after the next campaign review.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}