{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ScreamingBox Technology & Business Rundown ","title":"Software As A Service SaaS, Product Value, Price and Positioning For SUCCESS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8b270d99\"></iframe>","width":"100%","height":180,"duration":4617,"description":"In this podcast Dave Erickson and his esteemed co-host Botond Seres are going to determine the value of a SasS Product with Dan Balcauski, Founder and Principal Consultant of Product Tranquility.\nIn 2019, Dan founded Product Tranquility, where he helps high-volume B2B SaaS CEOs refine pricing and packaging strategies for new products. A TopTal - certified Top 3% Product Management Professional, he also contributes to the Kellogg Executive Education course on Product Strategy.\nFor over 15 years, Dan has managed products across their life cycles, from concept to end-of-life, in industries including consumer internet, mobile, IT software, and hardware, serving companies from startups to multinational enterprises.\nBefore founding Product Tranquility, Dan completed a solo round-the-world expedition to 21 countries, where he engaged in life-changing volunteer work. Previously, he was Head of Product at LawnStarter, a two-sided marketplace for lawn care, and he was also a Principal Product Strategist at SolarWinds, where he helped shape growth strategies after its $4B acquisition.\nTimeline Summary:\n0:00 Introduction to the Podcast and Guest\n2:26 Dan's Transition from Engineering to Product Management\n5:21 The Concept of Product Tranquility\n7:09 Current Trends in SaaS Software\n9:01 The Role of AI in SaaS Development\n13:59 Pricing Strategies for SaaS Products\n20:57 When does the Freemium Model Actually Work?\n31:50 Determining Value in SaaS Products\n34:01 Customer Segmentation and Value Communication\n41:02 Price setting based on competitor pricing versus finding a real value\n51:47 Pricing Discovery Methodologies\n53:43 Willingness to Pay\n1:00:49 Evaluating and Adjusting Pricing\n1:10:55 The Future of SaaS and AI\n1:15:35 Outro\nIf you have questions for our Podcast Hosts or Guest, you can reach them here:\nDave Erickson = https://www.linkedin.com/in/daveerickson1/\nBotond Seres = https://www.linkedin.com/in/botondseres/\nGUEST: Dan Balcauski =...","thumbnail_url":"https://img.transistorcdn.com/3RjOQTUXPu0Lnu9FPwrSV1Vsz_WGy8YOqjZUp2iKUC0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODU1LzE2MjAy/ODc4NTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}