{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Alchemists","title":"Episode 03 // Culture or creativity: what comes first?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8b4650af\"></iframe>","width":"100%","height":180,"duration":1753,"description":"In this episode recorded live on-stage at State of Social '24, Andrés is joined by global strategy leader Paula Bloodworth, WA’s most awarded creative of the decade, Berlin’s Richard Berney, and visionary creative leader and global creative director, Ken Leung.\n \nOur panel of Alchemists explore the value brands can bring to cultural movements and vice versa, answering questions like:\nWhere do brands fit in our fragmented, often polarised culture?\nHow can brands tap into cultural or sub-cultural trends authentically and effectively?\nWhat role does creativity play in the ability of brands to lead or shape culture? \nHow can we assess the potential of a creative idea to influence culture? \nIs it even possible for brands to create culture-shaping ideas? And are the risks worth it?\nYou're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event. \n\nFor more information, visit www.stateofsocial.com.au.","thumbnail_url":"https://img.transistorcdn.com/msWtZ7w2568qZrSaeVRcTjcrxAgtT72h5ApX6e0AXyQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYmQw/NWZjMmIxMzIwZjI3/OTJmMzllNjQ3Mzcw/YzBmYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}