{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Turning Complex Products Into Clear Stories with Marlena Sarunac","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8b63d805\"></iframe>","width":"100%","height":180,"duration":2682,"description":"In this episode of Back on T-R-A-C-K, we sit down with Marlena Sarunac, Fractional CMO and Founder of The Company Advice, to explore how startups market complex products in emerging categories.Marlena has led marketing from Series A to Series B in health tech, building analytics-first go-to-market systems while helping companies articulate value in markets where there is no shared language yet.We discuss:• How to simplify complex value propositions• Marketing KPIs that signal investor readiness• Why storytelling builds credibility in emerging markets• The system's early-stage startups need to scaleIf you're building in health tech, AI, insurtech, or any new category, this conversation will sharpen how you think about positioning and growth.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}