{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Build a Genuinely Caring & Committed Community","html":"","width":"100%","height":180,"duration":3315,"description":"Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness. \nHis tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs and how it all started with a small meetup.com group.\nTopics covered:\nExamples of a community coming together to lift each other up\nWhen is a community not actually a community, just marketing bullshit.\nThree steps towards creating a community\nStart by looking at problems in your own life and how to solve them\nHow Joe’s very first meetup.com meet up went.\nAligning yourself with people or businesses who have a wide network\nWhat did Jow create that was so different to other events?\nCreate something that makes you different and unique\nThe benefits of having a really strong set of values\nConsider your target market and who you are best equipped to help\nAvoiding buzzwords in your marketing. Keep it simple.\nEncouraging word of mouth activity\nResources mentioned:\nThe Marketing Meetup\nTommy Griffith episode\nMeetup\nAdele Revella episode\nHiten Shah episode\nMeetup\nDave Gerhardt marketing group\nJohn Espirian\nMark Ritson\nMark Williams-Cook\nAsh Jones\nDaft Punk: 5 Marketing Lessons to Make Your Business Famous","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}