{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"NWA Founders","title":"#51 - Andy Murray (Saatchi & Saatchi X)","html":"","width":"100%","height":180,"duration":5776,"description":"Andy Murray has spent his career at the intersection of entrepreneurship and corporate innovation — and he's done it at the highest levels of both. From riding shotgun in his father's plumbing truck as a kid in Cincinnati, to launching a driveway-sealing business at 16, to spending nine years at Procter & Gamble, to founding what became the shopper marketing industry, to serving as SVP of Marketing at Walmart and Chief Customer Officer at ASDA in the UK, Andy's path has been anything but linear. In this episode of the NWA Founders Podcast, Andy sits down with Cameron Clark and Nick Beyer to trace that journey — the risks, the mentors, the pivots, and the framework he's developed for driving entrepreneurial thinking inside some of the world's largest companies.\nAlong the way, Andy shares the five questions he believes every corporate innovator must answer before launching new work, how a simple Veterans Day ad turned into the Green Light a Vet movement, the origin story of shopper marketing as an industry, the decision to sell his agency to Saatchi & Saatchi, and how asking \"what's the biggest problem we could solve\" transformed food insecurity efforts in the UK. He also reflects on identifying talent, the difference between being a builder and an owner, and what it means to live a true, good, and beautiful life.\n Key Moments\n4:14 — The Five Questions for Corporate Entrepreneurship — Andy lays out the framework he's used repeatedly inside big companies: define the problem, shape the outcome, identify the biggest barrier, decide how to measure success, and figure out motivation.\n9:28 — From a 30-Second Ad to the Green Light a Vet Movement — Andy recounts how asking \"what's the biggest problem veterans face?\" at Walmart turned a routine Veterans Day ad assignment into a multi-year national movement.\n39:17 — The Birth of Shopper Marketing — Andy describes the all-in gamble on a Walmart baby department project, working around the clock to deliver in six days, and how...","thumbnail_url":"https://img.transistorcdn.com/cZx0QH4NDDsfTzCuRyOPmG2L5qXGaYahrg-ELcKxcwc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMzYw/MDBiMGUzNThjNjIy/ZjFmY2UxMzgyYTk3/MjdhYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}