{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"WTF is Generation Z And How to Market to Them","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8bcea2fd\"></iframe>","width":"100%","height":180,"duration":2627,"description":"Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands.\nShe recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them.\nTopics covered:\nThe definition of Generation Z\nWho are Generation Z and how are they different to Millennials\nWhy it’s important not to generalize\nHow parenting styles had an impact on Millenials and Gen Zers\nWhy Gen Zers make good entrepreneurs\nWhy marketers need to consider how Gen Z’s brains work in order to market to them properly\nWhere companies go wrong when selling to Gen Z\nWhich platforms Gen Z use and how they use them\nResources mentioned:\ndscout\nInstaBrain book\nInstaBrain Free chapter \nZoom‍\nBixa Research\nBreak Through the Noise in Marketing by Doing Less","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}