{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making the Museum","title":"Scrappy PR for Museums, with Sarah Maiellano","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8bf788c2\"></iframe>","width":"100%","height":180,"duration":3899,"description":"Can you get big press with a small budget? (Hint: Yes.) For museums, small firms, and independent consultants, this episode is packed with literally dozens of ideas from a master of scrappy PR. What is the #1 tip about PR, if you forgot all the others? How do you get a journalist’s attention? How do you get in the news without something new? Who should be your spokesperson? Is press actually about the topic — or is it about just being in the news? Once you get an article, what do you do with it? Do people still write press releases? How important is PR, anyway? (Hint: Very.)Sarah Maiellano (Founder, Broad Street Communications) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “Scrappy PR for Museums”. Along the way: newsjacking, working the niches, and the magic of a holiday gift guide.Talking Points: 1. Eight Story Ideas: Beyond the Exhibition     a. New = News     b. Humans are Interested in Other Humans     c. Party Time     d. Shopping!     e. Localize It, Personalize It     f. Education     g. Newsjacking     h. Money Money2. Doing the Prep Work: Photos, Video, Writing, Talking Points, Spokesperson3. Building a Media List4. Maximizing Media CoverageHow to Listen: Apple Podcastshttps://podcasts.apple.com/us/podcast/making-the-museum/id1674901311  Spotifyhttps://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G  Everywherehttps://makingthemuseum.transistor.fm/  Guest Bio:Equal parts creative and entrepreneurial, Broad Street Communications founder Sarah Maiellano’s superpower is discovering and telling stories. Sarah is an award-winning Philadelphia-based Public Relations professional and independent journalist. She serves Philadelphia area arts and culture institutions, with a focus on museums, and regional non-profits. Over the last 15 years, she has generated more than 3,000 stories about her clients. She’s a past board member of the Philadelphia Public Relations Association and is a frequent speaker at events and conferences, including the...","thumbnail_url":"https://img.transistorcdn.com/ooMbrPDmGLsE_qMwfGl5DFclFB99_k3beUa6dc2Z8Yw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MzAzLzE2ODA1/NjI4NTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}