{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Do Video Marketing: 9 Effective Tips on Getting Started","html":"","width":"100%","height":180,"duration":3024,"description":"Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet?\nMy guest is Jason Hsiao, the founder of the Animoto video maker.\nIn today's episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment).\nTopics covered:\nWhat makes video unique from other content marketing platforms\nWhy you don’t need to spend thousands to create impressive videos\nThe essential social media platform to use when you’re getting started\nHow to discover what video style will captivate your audience\nThe secret behind how long your video content should really be\nWhy it’s okay if 50% of people don’t make it to the end of your video\nHow to transform your text-based articles into exciting videos\nWhy you must tease your best content at the beginning\nThe reason why an authentic brand is more important than being funny\n\nResources mentioned:\nhttps://animoto.com/everyonehatesmarketers\nJason Hsiao on Twitter\nRadical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott\nThe Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. Lencioni\nAvoid Marketing Best Practices at All Costs with David Darmamin\nMarketing vs. Communications: The Surprising Difference","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}